It appears that Apple is currently in the process of test marketing some aspects of iTravel with Air Canada in Montreal. The limited test market is covering five travel destinations: Montreal, Vancouver, Toronto, Paris and yes, London – where the travel summit is set to take place. In a coordinated ad put forth by Air Canada, Apple and Telus in Montreal’s English daily newspaper called the Gazette on April 29, 2010 – we’re able to see Apple’s iPhone with various iApps coordinated for the busy traveler. The service is initially using a 2D Matrix barcode system which was covered in Apple’s patent – as was the concept of the “unmanned baggage kiosk.”

It’s still unclear whether iTravel will manifest itself as a standalone Apple app or as a framework of sorts that airlines could integrate into their own applications.