Mastery of the iPod Starts Here
Apple to Charge Close to $1 Million for iAds on the iPhone
Ad executives say they are used to paying between $100,000 and $200,000 for similar mobile deals.
“It’s a hefty sum,” says Phuc Truong, managing director at Mobext. “What Apple is trying to do is certainly above and beyond what’s been done in the past.”
Despite the high price, ad executives are crowding into conference rooms to listen to Apple’s pitch for iAd.
Marketers will be able to target ads to users based on download preferences collected by iTunes. They will also be able target ads by geolocation.
Apple is seeking high quality ads from big-name marketers for the launch and after an approval process, Apple will build the ads itself. Eventually, Apple will release a developer kit so that agencies can make their own ads.
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